Artificial Intelligence is all around us. From self-driving cars to automated production lines, from the various search engines to online stores, AI is everywhere and has a significant impact on every industry. With developments being made to machine learning and with evolving Artificial Intelligence levels, industries are discovering various new ways of implementing AI and benefitting from it.

Magento is already a popular and widely chosen platform for developing interactive and feature-rich online stores. However, now it is offering AI-driven extensions to make the overall experience better. AI proves useful for companies as it enables businesses to analyze customer data using the appropriate software.

Smoother shopping experience:

eCommerce is all about convenience, and that is why more and more people are choosing it these days. Numerous shoppers choose eCommerce stores over conventional stores as they can sit back at home and choose from a wide range of products, place orders, and just wait for the delivery. By integrating artificial intelligence in Magento 2 stores, it is possible to deliver an even more personalized experience for the shoppers.

Artificial intelligence can be used to bridge the personalization gap and deliver marketing campaigns that are customer-centric across various channels. Artificial Intelligence in Magento 2 can be used to deliver the right message to the right customer at the right time to generate interest and eventually increase sales. The customers also enjoy a smoother experience and feel cared for due to the recommendations and personalization depending on their usual searches.

Personalization with chatbots:

These days, most eCommerce stores use personalized messaging and recommendations to offer a better shopping experience to the customers. While this is common for most online stores, there’s something special that the Magento 2 AI brings to the plate. It is capable of rendering a personal touch with smart chatbots besides having personalized messaging and recommendations.

The chatbots are nothing but specific computer programs designed to converse with human users and get valuable insights to offer better recommendations and answers to the customers. These applications help businesses to understand the specific shopping needs of customers. The chatbots are smart enough to retrieve important customer-specific information like product details, quantities, shipping details, and so on.

These inputs can be used to provide accurate answers to the customers and increasing their overall satisfaction. The chatbots are a much faster and more convenient way to offer customer support as compared to phone calls, customer forms, and emails. All of this is possible now thanks to Artificial Intelligence, and we can hope that things will only get better.

Enhance Search Functionality:

The ability to search for whatever you are looking for with a lot of conveniences is what makes online stores so popular these days. Search is perhaps one of the most important aspects of any eCommerce website. Stores that offer easy searching are likely to be more successful. The search functionality can be enhanced with the use of AI extensions. Many online stores are using such extensions to focus on the search context rather than just depending on the keywords.

Natural language processing or NLP is a great technology that can serve multiple permutations and combinations of words and deliver results that are the best match for the users’ search intent. With the use of AI, most Magento online stores are able to offer enhanced search functionality, which makes things a lot easier for the users and can greatly increase sales. A very important application of Artificial Intelligence that can greatly enhance your Magento online store.

Fraud Prevention:

Fraud prevention is one of the most critical aspects that need to be taken care of while running any eCommerce store. With growing cases of online financial frauds and thefts, customers often worry about the security of the financial transactions and their details. A good online store would make sure that all the transactions made are totally safe and secure and compliant with the general norms that should be followed. Magento itself is known for providing strong security standards that can only be enhanced with the integration of artificial intelligence. Various significant challenges can be addressed by combining the strong security standards of the platform and machine learning.

For example, Artificial Intelligence can be used to perform behavioral analysis and identify the false positives that can greatly fortify the store’s security and enhance the decision making process with an increased level of precision. Thus artificial intelligence can make online stores a lot more secure and prevent any kind of fraudulent activities that wouldn’t have been possible otherwise.

Complaints Can be Resolved Faster:

Resolving complaints and return requests faster is an essential aspect of giving your customers the best possible experience. Artificial intelligence in Magento 2 enables personalized interactions and helps resolve complaints and return requests faster. AI applications make the overall purchase process easier for the customers and also helps in strengthening customer support. A set of predefined scripts are generally used, which allows the system to handle purchase-related matters and respond faster to complaints and return requests. The handling time is minimized, which makes the customer satisfied with the experience. Most Magento developers are implementing AI to make online stores more and more efficient and customer friendly.

Benefits you Nget by implementing Artificial Intelligence in Magento 2:

Personalization:

AI can give recommendations to users based on their previous online behavior. It provides users with individualized deals and products that might interest them. AI is capable of customizing marketing campaigns that can connect with customers easily. This reduces your work by a very significant amount and improves your business in doing so.

Automation:

Many of the activities, like customer support, fraud detection, etc., can be done by AI, which helps you save a ton of time and energy.

Smart Search:

Artificial Intelligence in Magento 2 store can help you manage small and large scale businesses. It can help you track the interest of customers and previous activity. It also provides a smart visual search, which comes up with very satisfactory results.

Real-time Assistance:

Virtual assistants are making constant communication with the customers easier and offering a more satisfactory experience. AI also helps in tracking the business in real-time with notifications and updates about what is going on.

Predicting Outcomes:

One of the best applications of AI is data analysis and prediction of outcomes. With the data which the AI can mine, it can run various models and provide you with deeper insights that can be used to set the plans and strategies for the online store.

Wrapping Up

The implementation of Artificial Intelligence in Magento 2 store can do wonders, and you can see your business booming in no time. To know more and make the process easier, you can get in touch with Codeland Infosoft and hire dedicated Magento developers to implement AI in Magento 2 store to achieve new heights of success.