First of all, congratulations, if you have landed on this blog post, then I am pretty sure that you have already made up your mind to start your own eCommerce business. And if you are already running an eCommerce website, but to add a dash of modification, if you are planning to revamp existing your website, then still, this blog post will be a helping guideline to you. In this cut-throat competitive world, it is obvious to come with a question of which technology or platform one should opt for? To help you out and guide you better, I have written this blog moreover a guideline so you can choose Magento as the best eCommerce platform and have a sigh of relief.

Magento is one of the most potent open-source eCommerce platforms that brings numbers benefits and features that an eCommerce business needs such as shopping cart, user management, warehouse management, easy customization and numbers of other features that ensure that your website is one of the best eCommerce platforms from the perspective of view of a business as well as customers.

eCommerce store using Magento 2

Recently, Adobe has announced that they will not be going to offer further support for all Magento 1 platforms from the 1st of July 2020. This is the reason retailers have begun migrating to Magento 2. It includes plenty of benefits that help merchants to keep up with the latest technology, which will help them to modernize their business in the coming years.

2020 has already started, and the latest version of Magento 2 has become the most-loved and best eCommerce platform around the world. Let’s have a look at the merchant’s point of view and the customer’s point of view that why you should choose Magento 2 in 2020.

Top Reasons to Use Magento 2 from the Merchant’s Point of View

Customer Friendly

Any eCommerce website requires to fulfill the criteria of user-friendliness. If a visitor may not find UI interactive or the checkout process difficult, then you are more likely to lose a customer and business in-deed. So here, Magento comes as a helping hand, as it offers default themes and lets you install external third-party themes as per your business requirement. Magento 2 also makes it convenient to integrate with popular payment gateways, so your customers feel secure at the time of buying products from your website.

Mobile Responsive

Magento 2 is itself responsive, so it helps to save a lot of money in terms of design and store responsiveness. When you build your eCommerce store with Magento 2, it helps to target both eCommerce as well as MCommerce markets.

Search Engine Optimization

Earlier, there were flyers and hoardings to do offline business publicity. But, in today’s digital edge world, businesses need SEO friendly eCommerce store to make it more visible to the users on the internet. Magento 2 offers additional SEO benefits to help your business better appear in the search results on popular search engines.

Run Multiple Websites on the Same Backend

Magento 2 lets you host as well as manage multiple websites using the same backend. If you have a different store for different countries, it offers extra advantages with a different domain name, data, and configuration. However, using the default configuration, you can manage all the stores.

Top Reasons to Use Magento 2 from the Customer’s Point of View

Ease of Search

From the point of view of a customer, the best feature so far is easy to search functionality. Moreover, the catalog listing is up to the mark with pagination and proper sorting.

Custom-made Display

According to the behavior of your store access and online behavior, it displays the content to your users accordingly. So, it quickly grabs your customer’s attention and brings them towards your store.

Easy checkout

If the checkout process is a complex one, your store will have several abandoned carts. To not let this happen, you need to makes sure that the checkout process is as smooth as possible. Magento 2 fulfill the requirement of an easy and secure checkout for your eCommerce store.

Wrapping Up

Without a doubt, Magento has many powerful features and benefits to offer for your eCommerce store. If you are looking for a helping hand, who have in-depth knowledge, extensive experience, and a proven history of making successful eCommerce websites using Magento, then hire certified Magento developers for your wide-ranging development needs.

Whether you are a new startup planning to build an eCommerce store or looking for support to upgrade your existing eCommerce store, our reliable, dedicated, skilled, and certified Magento developers could help in both the situations. Get in touch with our experts today to fulfill your various eCommerce requirements.