Magento is the most powerful eCommerce platform to exist out there, and with the recent upgrade to Magento 2, we can only expect the eCommerce kings to achieve new milestones. However, the discussion for this blog is not going to be all about the power of Magento 2. It is going to be more about sharing over ten proven lead generation strategies for your Magento store in the upcoming year 2021. Besides that, you need to ensure that your store is already running an upgrade to Magento 2 and is well optimized. For someone reading this who still didn’t upgrade to Magento 2 for their eCommerce store, then what is it that you are waiting for? Get in touch with us at the earliest to experience a seamless Magento upgrade service and enjoy the power of the utility tools of Magento 2. Proceeding to the topic of ten plus proven lead generation strategies for your Magento store in 2021, you need to first clearly understand the concept of B2B marketing and how it works. After this, you will come up with new ideas that will significantly help your Magento store witness more conversion rates. Moreover, we have decided to gather ten remarkable lead generation strategies proven to be the best ones to be it any eCommerce store.So without any further ado or introduction, let’s find out some of the best lead generation strategies for your Magento Store in 2021.

Top Strategies for Your Magento Store in 2021

Video Marketing

Video Marketing is probably the best form of marketing that every eCommerce Magento store should and must have at their disposal. Let’s say that you have some senior citizens visiting your eCommerce Magento store and for them reading all the specifications and the functionality of the products just by seeing a few photos of it is not going to be sufficient enough to cut. The ideal strategy for achieving more leads into your store will be to have the maximum storage space available and host videos for products you are trying to sell. Additional brownie points if you get hold of someone describing the products in the video.

Categorization

Some of the top names within the eCommerce industry have achieved what they ever dreamt of by having a flawless store. ECommerce Magento stores will accept the light of an increase in leads only when the store themselves have the perfect categorization for all of its products. The proven strategy here is to figure out the bestsellers for your customers by evaluating the rating points each product receives once they are delivered. Also, suggestions should be based upon the stored cache. For example, if a person is looking for a pair of jeans at your store, your store shouldn’t suggest them to check out on a few shirts from the new collection.You may also like to read;

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Never Let Customers Abandon their Carts

Most of the eCommerce stores lose a viable amount of leads when customers add several things to their carts only to abandon half of them during checkout. Strategize a plan and persuade customers to get the products that they dropped during the checkout. If needed, come up with a few attractive discounts or provide free-shipping so that they never have to drop a single product from their cart anymore. However, we understand that it isn’t easy to implement the same as it is to write here. So the other way you can get hold of these valuable leads is by running a mailing campaign informing them about new offers and discounts on the products they abandoned during checkout.

Affiliate Marketing

With the pandemic hitting its peak in 2020, we have understood that eCommerce can be the only platform through which everyone gets to shop for essentials and all the things they need. Therefore, being vocal about local businesses can be a great way to fetch new leads for your eCommerce store. The strategy for this is to search for local influencers through Instagram or other social media platforms and ask the ones with a good fan base to affiliate market your products. In turn, you can always offer them freebies or something of their choice from your store.

Webstore Content

ECommerce stores can also fetch new leads when all of its products have sufficient content to provide the required amount of information for any interested customer. Thus, never compromise on good content. As the old proverb goes, good content is the king, while content is everything.

Networking

What always remains to be an ideal strategy for an eCommerce Magento store is sound networking. Make sure you are internal linking your products for a blog or a content you have published elsewhere. If someone likes what they are reading about, there lies a good chance of them ending up purchasing it.

Wish List Reminders

There is nothing new about this strategy, as we all know about it from Amazon. It is always great to remind your customers about their wish list. It gets even better when your store can send frequent reminders and updates regarding price change or whether if the products they have kept on their wish list is going to go out of stock or not.

Product Reviews

Review on each of the products in your store is the most important thing to consider when it comes to generating more leads. Always influence your customers to get your store and its products with a positive review. If someone is not reviewing what they have purchased, then the ideal way to get a review from them is to offer them a special discount code that they can use on their next purchase.

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Having a Social Media Page

The most common technique to get more leads for your eCommerce store is to have its exclusive social media page. There you can share about the recent product launches and let your customer base know about the upcoming sales and other discounts.

Chatbot

Another proven way through which you can witness an increase in the number of leads hitting your eCommerce Magento store is by investing and deploying a chatbot for your store. Most recent chatbots work on AIs to figure out what exactly a customer is looking for and assist them by providing the necessary information on products and shipping related details.

Final Words

Those were a few of the proven lead generation strategies you can implement for your Magento store in 2021. Also, for the ones who are looking forward to bring their offline stores online can hit us up with their requirements, and we would come up with the most impressive solutions for them.If you are looking for a helping hand to get the job done, without a doubt, get in touch with us. We are a leading Magento eCommerce development company; let you hire Magento developers on flexible engagement models. Leverage our top-of-the-line Magento development services to experience proven lead generation strategies for your Magento store in 2021.