For an eCommerce business, no matter how exciting their products are, nothing is outstanding about the growth of the company until and unless someone is buying them. Marketing is the final word for any business to get flourishing results out of it. A new trend in the world of eCommerce is here and is known as marketing automation. Especially for someone very familiar with Magento and using the same for their eCommerce platform, this comes as thrilling news. Now, businesses with an upgrade to Magento 2 receives this highly powerful tool from the eCommerce giants inbuilt. So in this blog post, we will provide you a comprehensive guide about Marketing Automation and the third-party solutions that will be readily available for your upgrade.

Marketing Automation | At its Basics

The technology and new strategies developed for the marketing and sales team in line for them to function more efficiently is a tool known as marketing automation. Hence, everything that used to happen to surround a marketing campaign will be automated with this technique. Social media promotions, marketing emails, ad campaigns, and other activities related to marketing will have their automatic routine scheduled. Marketing automation also opens up the possibility of personalization in the same field. It also involves the perfect arrangement of marketing activities that yield the best results for the business.

Specific marketing campaigns will receive significant results from this automation system. It can target a specific group of customers, and their participation is thereby required. For instance, most of the eCommerce stores customers visit notifies them in due time if they have left some of the products in the cart instead of checking out. This is the most common practice of marketing automation and has been efficient enough to bring more sales for the eCommerce platform.

The Need for Marketing Automation

The first question that strikes your mind being an owner of an eCommerce store is the reason why you should go with marketing automation for your store?

To answer that question, we have picked up a few examples regarding your eCommerce platform to which you can relate to.

• It is impossible for you to manually reach out to your customers in line to collect their valuable reviews for a particular product. Your automatic review system does that as soon as a product gets delivered.
• You can never assign discounts to a specific group of your customers or a particular discount assigned only to an individual customer.
• You can’t get your customers to participate in a marketing campaign without your concerned team doing the job for you.
• Without marketing automation, you cannot create special discounts on particular products from your store.

Hence, upgrading to Magento 2 will open your doors to all such wonders.

Advantages of Marketing Automation with Magento 2 Extensions

There are several advantages of marketing automation that marketing professionals make use of to ensure better organic leads for the brand, thereby resulting in a higher ROI. Let us have a look at some of them:

Saves Time and Increases Productivity

The foremost advantage of marketing automation is that it creates a strategy initially to do the routine work that is usually done over the next couple of days. This further results in a great solution overall. Also, workflow automation is seamless with marketing automation. The same reduces the time taken from days into a few hours. Hence, some more time could now be utilized in strategy development and to create innovative ideas for the business to have a leading edge.

Enhancement in Offers and Promotions

Most of the time, brands have forwarded the same message to thousands of their customers; the marketing campaign has always ended up being ineffective. Customers always like to receive unique, and special offers for themselves, they expect personalization to have one of a kind shopping experience at an eCommerce store. Magento 2 brings in advanced product recommendation with it and which is powered by Adobe Sensei. Now, customers will receive special offers exclusively for themselves, while the eCommerce platform’s AI and machine-learning algorithms which will take care of the customer’s saved cookies.

Increase in Revenue

It is a known fact that when a store is curating exclusive discounts, especially for individual customers, the customer will be more interested in buying the products availing the discounts offered. Thus, the same will lead to an increase in business revenue of the eCommerce store. It will also lead to more conversion rates as more and more customers will be interested in fetching their exclusive offers.

Leads are More Organic

With marketing automation, a store’s relationship with its potential customer broadens. Organic leads are a guarantee with automation as customers who are interested in buying a certain product but cannot do so as they are not coming across the specific discount they have been looking for. Well now, that they will find a place where the same can be availed, they will share the news regarding the same, and that will bring in more customers to the eCommerce store along with them.

Customer Satisfaction

For an eCommerce store to win customer validation is no easy task. It takes quite some time to establish the same. However, with marketing automation, the process can be a faster one. Engage them with exclusive offers and discounts and witness them leaving great feedback points, after a happy experience at your store.

Marketing Automation Possibilities with Magento 2

• More Optimized Website: Nothing is confusing here, as when an eCommerce website goes through routine on-site maintenance activities, the website is bound to function perfectly. Manual editing won’t be necessary anymore as Magento 2’s robust suite of extensions will take care of the same.
• The Power of Adobe Sensei: Magento 2’s marketing automation is powered by Adobe Sensei that especially uses AI-driven algorithms to curate out the best product recommendations. Not only that, but Magento 2 even uses DotDigital for email automation, and all personalized offer details get automatically mailed whenever they are generated.

What are you waiting for? Make your move to Magento 2 now, and enjoy the power it has in it to offer. If you are in search of the best Magento development company that can help you build your dream store with marketing automation, then hire Magento developers and also Magento 2 Developer from us. We are a globally renowned Magento eCommerce service provider.